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  • Technology SIG: Designing eLearning for Impact and ROI

Technology SIG: Designing eLearning for Impact and ROI

  • 10 Jan 2020
  • 12:00 PM - 1:00 PM
  • Girl Scout Headquarters: 6001 Summerside Dr, Dallas, TX 75252


  • Free to members and guests.

Registration is closed

ATD Dallas Technology SIG

Hosted by: Leslie Lingle 

Friday, January 10, 2020
12:00 - 1:00 PM (CST)

Facilitator: Dr. Jack Phillips

This presentation will show why eLearning should deliver business value, with data that executives, sponsors, and funders appreciate and understand. This session will discuss how designers and developers can ensure that technology-based learning can deliver business results using basic design thinking principles, focusing on delivering application and impact.

Learning Objectives

After attending this session, participants should be able to:

1. Explain the need to deliver impact and ROI for selected programs.

2. Identify the five levels of evaluation.

3. Design eLearning to deliver application and impact, using design thinking principles.

4. Plan next steps to ensure learning through technology delivers business value.

Session Description

Several studies have confirmed what we expected: Executives who fund learning programs want to see the business connection to learning. Business impact is their number one measure. ROI is their number two measure.

Also, studies have shown that eLearning and mobile learning often break down at the application level (using what was learned) and impact level (the business impact connected to learning). However, this should be the exception instead of the rule. To secure support and funding that technology-based learning needs, it must deliver results.

This session also shows how designers and developers can ensure that technology-based learning will deliver results. This session presents basic design thinking principles, focusing on delivering application and impact with technology-based learning. This virtual session highlights an ROI study that shows how mobile learning delivered business value in terms that executives, sponsors, and funders understood and appreciated.

A combination of slides, discussion, case studies, and job aids will be used to teach this content in a virtual format. Exercises will amplify the techniques introduced in this session. While PowerPoint slides will be used to present the content, the discussion and interaction should be an integral part of the learning experience.

About the facilitator:

Dr. Jack J. Phillips, a world-renowned expert on accountability, measurement, and evaluation, is chairman of ROI Institute, Inc. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences throughout the world.

Phillips has received several awards for his books and work. On three occasions, Meeting News named him one of the 25 Most Powerful People in the Meetings and Events Industry, based on his work on ROI. The Society for Human Resource Management presented him an award for one of his books and honored a Phillips ROI study with its highest award for creativity. The American Society for Training and Development gave him its highest award, Distinguished Contribution to Workplace Learning and Development for his work on ROI. The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune magazine. He has been interviewed by several television programs, including CNN. Phillips served as President of the International Society for Performance Improvement. In 2019, Jack, along with his wife Patti P. Phillips, received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital.

His expertise in measurement and evaluation is based on more than 27 years of corporate experience in five industries (aerospace, textiles, metals, construction materials, and banking). Phillips has served as training and development manager at two Fortune 500 firms, senior HR officer at two firms, as president of a regional federal savings bank, and management professor at a major state university.

Jack regularly consults with clients in manufacturing, service, and government organizations in 70 countries in North and South America, Europe, Africa, Australia, and Asia.

Phillips has undergraduate degrees in electrical engineering, physics, and mathematics; a master’s degree in Decision Sciences from Georgia State University; and a Ph.D. in Human Resource Management from the University of Alabama. He has served on the boards of several private businesses—including two NASDAQ companies—and several nonprofits and associations, including the American Society for Training and Development and the National Management Association.

Dr. Jack Phillips can be reached at jack@roiinstitute.net.


Girl Scout Headquarters:

6001 Summerside Dr.
Dallas, TX 75252

Online Webinar Location:

Register for the Zoom session here: https://zoom.us/webinar/register/WN_xBHB4L2YRfaMNUkP7D2UFA


*Feel free to arrive at 11:45am to network and get settled prior to the meeting start.

You are welcome to bring your own lunch.

All members of Dallas ATD are welcome to attend any SIG any time. All non-members please feel free to join us for up to 2 sessions at a SIG. After 2 sessions, to provide ongoing chapter support to the SIG, we would encourage you to join the chapter.

Questions? If you have any questions please contact the ATD Dallas office at 972-233-9107 ex224 or email info@tddallas.org.



14070 Proton Rd. - Suite 100
Dallas, TX 75244

Email: info@tddallas.org

Phone: 972-233-9107 ex. 224

Fax: 972-490-4219

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