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  • ATD Dallas Q2 2026 Learning Technology SIG: Beyond Storyline: Quantifying ROI and the Monopoly Tax on eLearning Development

ATD Dallas Q2 2026 Learning Technology SIG: Beyond Storyline: Quantifying ROI and the Monopoly Tax on eLearning Development

  • 08 Apr 2026
  • 6:30 PM - 7:30 PM
  • Online: Zoom

Registration

  • Free to ATD Dallas members.

Register

ATD Dallas Q2 2026 Learning Technology SIG

Hosted by Jonathan Tipps



Note: This webinar involves a two-step registration process. First by registering on this website and the second on Zoom. See additional details below.


Most L&D teams are hyper‑focused on the price tag of e‑learning authoring tools and ignore the real elephant in the room: developer time and friction. In this session, Mike Stein shares data from a multi‑tool build‑off where a 6‑hour Storyline course was recreated in under 90 minutes with modern cloud‑based authoring tools, using the same storyboard and assets. You’ll see how the research quantifies the “monopoly tax” in extra clicks, keystrokes, scrolls, and frustration, and how to choose tools based on workflow, accessibility, maintenance needs, and long‑term ROI instead of habit or “industry standards.”


Key Takeaways:


By the end of this session, you should be able to:


• Describe how developer time, clicks, and keystrokes create a hidden tax on eLearning development that can outweigh license costs.

• Apply a practical comparison lens to objectively evaluate eLearning authoring tools for different use cases.

  • Define ROI and ROE in the context of your own practice and discuss when time-intensive development is justified vs. when it’s unlikely to add meaningful learning value.


ABOUT THE FACILITATOR



Mike Stein is Director of Design at ID Atlas, where he designs and builds eLearning, games, and custom learning tools for small businesses, nonprofits, higher ed, and more. A decade long Storyline and Captivate power user, he now helps L&D teams use alternative tools and AI more strategically so they spend less time fighting software and more time designing experiences that work.



AGENDA

6:20 pm – Zoom Opens

6:30 pm – Welcome & Announcements

6:40 pm – Program Begins

7:30 pm – Meeting Concludes


LOCATION
Online: Zoom


REGISTRATION COST

  • Member registration: Free!
  • Non-Member Guest registration: $10

    TWO-STEP REGISTRATION DETAILS

    • After registering on the website, you will receive a confirmation email from ATD Dallas Chapter.
    • IMPORTANT: Secondary registration via Zoom is necessary. Click the link in the confirmation email to complete the registration process.
    • You will then receive a confirmation email from Zoom that will include options to download the meeting to your calendar and the actual Join Meeting link.


    Note Regarding Special Interest Groups

    • All members of ATD Dallas are welcome to attend our Special Interest Groups at any time
    • Non-members are welcome to join us for $10/session. We would love to have you consider becoming a member and join ATD Dallas.


    NOT ABLE TO ATTEND AS PLANNED?

    Please cancel your registration by contacting info@tddallas.org


    QUESTIONS

    Contact 972-233-9107 ext. 224 or email info@tddallas.org


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